tl;dr
Love is a kind of attention. Money is stored attention. So giving money should be a way of looking closer — not a way to look away.
Charity often sends money instead of attention. Platforms take attention as money.
Look first, then give. The looking is the point.
Watch what givers start to notice — that's the real measure.
The claim
Weil: attention is the rarest and purest form of generosity.
more
Simone Weil: "Attention is the rarest and purest form of generosity." And: "Attention, taken to its highest degree, is the same thing as prayer." For Weil, attention is not concentration-as-effort but a suspended, receptive waiting — turning toward something and letting it be fully what it is. Love, in this account, is not primarily a feeling; it is the quality of attention we pay. To love something is to attend to it faithfully; misattention — seeing your projection instead of the thing — is the root failure of love.
This gives the prompt its sharpest form. Money is stored, transferable attention: every dollar is crystallized human time and focus, and where money flows, collective attention follows (what gets funded gets staffed, studied, maintained, seen). So "what if money could flow the way lovingkindness flows?" resolves to: what if the transfer of money were an act of attention rather than a substitute for it?
The two failure modes of funding are both attention failures:
- Charity's failure: money instead of attention — the check that ends the looking. Fire-and-forget giving discharges the feeling without ever attending to the particular (relationality).
- The platform's failure: attention harvested as money — generosity strip-mined into engagement (technofeudalism).
What this teaches
Look first, then give. Slowness is the point.
more
- Attention precedes allocation. The practice must put looking before giving: you attend to a thing (name it, know it, describe why) and then money moves. The elicitation "what do you love?" is an attention exercise before it is data collection.
- Slow is load-bearing, not aesthetic. Weil's attention cannot be rushed. The site's slowness — one question per screen, no feeds, no urgency — is the mechanism working, not decoration. Any design element that grabs attention rather than invites it is off-brief.
- Recurrence trains attention. A stream you notice weekly returns your gaze to the loved thing again and again — funding as attention practice (metta). The experiments should test exactly this: does a 90-day stream change what the giver notices?
- Attention is the ungamegable measure. Goodhart-resistant evaluation (goodharts-law) keeps landing on "measure the giver." What transforms in the giver is, precisely, attention — what they think about unprompted, what they now see. Track it in language and noticing, not numbers.
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The question to carry
Does funding many loved things deepen your attention — or shred it into a feed of obligations?